The image above employs a variation of Rogers’ Diffusion of Innovations (referenced previously in Indiana Jones and the Early Adopter’s Dilemma), exploring how five different types of people within a group approach change (signified here and in many other org change models as “Crossing The Chasm”).
Note: I have purposely changed the names of these “adopter categories” from those I’ve seen in references to Rogers’ work, who uses the terms Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. For a variety of reasons, I prefer the titles of The Daredevils, The Early Adopters, The Pragmatists, The Skeptics, and The Cynics. More on that later.
There will be plenty of time for expounding on various components of this post over the days and weeks to come. For now:
- What do you like about this model? What would you change?
- How do your own experiences match up to this model?
- How do you envision using this way of thinking in considering change within your own organization?
I’d love to hear your thoughts.